2020 A-Players Coach Photo – Sam Lim

Sam Lim

Sam Lim is responsible for transforming Prudential’s business for the future to meet the new demands of customers, financial consultants, partners and employees.

Sam has devoted over 10 years to corporate development and strategy. He joined Prudential in 2005, working in Strategy and M&A for Prudential Corporation Asia before heading Strategy and Projects at Prudential Hong Kong Limited.

Sam formerly led the Customer Group, a dynamic development team encompassing Customer Service, Customer Experience and Customer Analytics. Under Sam’s watch, Prudential expanded its use of data analytics, enhanced customer service operations and improved overall customer experience. Sam holds a BA from Cornell University and an MBA from Massachusetts Institute of Technology.

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